Make the next move count · Price · Presentation · Timing
Mark’s view
“A relaunch needs a meaningful change. If the price is out of step with credible alternatives, new photographs alone are unlikely to solve it. If buyers cannot understand the home’s advantages, a reduction alone may leave the underlying problem intact.”Mark Breffit · Founder
The local seller read
Ask for a small set of relevant comparables, with their condition, tenure and location explained. Keep achieved prices separate from asking prices. Agree which buyer search ranges the proposed price is intended to reach.
Write down what will change: lead image, film, room presentation, property information, distribution or viewing arrangements. Give previous enquirers a specific reason to reconsider. A new headline is not a new proposition.
Choose a launch date and agree how enquiries, qualified viewings, feedback and offers will be reviewed. Measure progress against the starting position. Avoid promising a particular sale price or speed from a relaunch.
Campaign exampleProof, not promises
Explore the published account of the film, presentation and buyer follow-up behind this campaign. A past result is an example of the approach, not a prediction for another home.
See the property or campaign ↗Before you instruct
Sometimes, if there is credible price support and the campaign has failed to communicate the property clearly. That should be a reasoned decision with a review point, rather than a promise that creative work will overcome any asking price.
Do not build a strategy around hiding the history. Buyers may already know the property. Explain what has changed and why the new proposition deserves another look.
Yes. Start with the campaign outline, then share your listing and feedback with Mark for a conversation about the next step. Check your existing agency agreement before appointing a new agent.
Further reading: GOV.UK: How to sell a home ↗. Official guidance on the selling process; campaign recommendations above are KnokKnok’s practical advice.
Put the advice to work
Answer six questions to see what your campaign should investigate first.
Build my campaign outline →No email requiredGet your home ready for market: the preparation guide ↗Read: why London flats are not selling ↗A useful first step