The Brief: London property intelligence
Property intelligence · without the noise
London moves. Know your next move.
Mark Breffit’s view on property, the economy and what it means for your home.
Latest edition · · 5 min read
The Brief / Special edition / September 2026
The Wealth
Edit.
London beyond the price tag. Homes, art, craftsmanship and the freedom to move.
Explore the special edition ↗Ideas for your next move.
Market perspective. Local knowledge. Practical advice.
September 2026
01The Bank held rates. It did not promise relief.
London sale prices are falling while rents rise, prime transactions have slowed sharply, and the Bank of England’s inflation outlook has worsened. For buyers and sellers, the question is no longer simply whether to wait—but what waiting costs.
02The Wealth Edit: London beyond the price tag
Homes, art, watches, collector cars and private aviation. A special edition on the pleasure of ownership, the evidence behind luxury investments and the next creative voices worth discovering.
03Getting your home ready to sell: the KnokKnok launch plan
Thinking about your next move? Start with the home you have. A little preparation, a clear story and a considered launch can give buyers more to connect with—and give you a more confident start.
04Why London flats are not selling—and what owners should do before another reduction
London flat buyers have not disappeared. They have become far less willing to inherit uncertainty. Before reducing the price again, sellers need to understand whether the real objection is value, affordability or the building itself.
August 2026
05The autumn market is waking up—but buyers have lost 9% of their firepower
Property searches are rising again, but higher mortgage rates have reduced purchasing power and increased the deposit required in London by roughly £35,500. September should bring more activity—not automatically better prices.
06September will not rescue an overpriced London property
September normally brings buyers back to London. It also brings more properties, more choice and more competition between sellers. A busier market can reward a strong launch—but it will not disguise the wrong price or revive a campaign that has already gone stale.
07London’s housing market has split in two
The economy is proving more resilient than expected, but that strength may keep mortgage rates higher. Meanwhile, London’s houses and flats are behaving like fundamentally different asset classes. For sellers, identifying which market they are actually in has become critical.
July 2026
08The market has not stopped. It has become selective.
Bank Rate is unchanged and inflation is lower, yet mortgages are edging up and summer activity has cooled. The useful story is not that London has stopped—it is that buyers have become far less forgiving.
London property, without the noise.
Mark Breffit’s view on the market—and what it actually means for sellers and buyers.
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