A publication by KnokKnok
London, with a point of view.The Brief: London property intelligence
An independent publication by KnokKnok
London moves. Know your next move.
Mark Breffit’s view on property, the economy and what it means for your home.
Latest edition · · 5 min read
The Brief / Special edition / September 2026
The Wealth
Edit.
London beyond the price tag. Homes, art, craftsmanship and the freedom to move.
Explore the special edition ↗Ideas for your next move.
Market perspective. Local knowledge. Practical advice.
November 2026
01We changed the plan. The ambition got bigger.
Why KnokKnok evolved from a video property platform into a people-first agency, and where we want to go next.
02Why we launched an estate agency with two boxes of cereal
Gentriflakez, Cashie-O’s and the story behind KnokKnok’s introduction to the property world.
October 2026
03What changes the value of a Pimlico flat?
The square is a starting point. Floor, light, access and building paperwork make the comparison useful. A practical guide for anyone considering a move in SW1V.
04Remember, remember… the Budget before November
Ahead of the 28 October Budget, Mark Breffit makes the case for a London property market with fewer surprises: meaningful help for first-time buyers, lower barriers to moving, a viable rental sector and a stronger welcome for wealth creators.
05More homes are coming to market. Fewer lenders want the risk.
Sellers returned to the market in September just as buyer demand weakened and mortgage availability contracted. Prime Central London has shown its first quarterly price growth in four years, but the wider message is less celebratory: buyers have more choice, lenders are more cautious and ordinary stock must work harder for attention.
06Chelsea & Belgravia: the October market brief
A prime address starts the conversation. Price, presentation and certainty carry it forward. Our October guide to the evidence and the decisions behind a well-prepared Chelsea or Belgravia sale.
07October’s property market: what’s really spooking London buyers?
A quiet listing can feel unsettling. This October, look beyond the headlines: the right price, a clear message and a purposeful campaign give buyers a reason to step inside.
08London’s autumn bounce: what sellers should read beyond the headline
September brought an asking-price recovery, but London sellers still need a clear campaign. Here is how to turn the latest market context into useful decisions about your own move.
September 2026
09Before October: five decisions for London sellers
A new month is a useful moment to review your move. But a change of date is not a campaign strategy. Here are five practical decisions that can make your next step clearer.
10The Bank held rates. It did not promise relief.
London sale prices are falling while rents rise, prime transactions have slowed sharply, and the Bank of England’s inflation outlook has worsened. For buyers and sellers, the question is no longer simply whether to wait—but what waiting costs.
11The Wealth Edit: London beyond the price tag
Homes, art, watches, collector cars and private aviation. A special edition on the pleasure of ownership, the evidence behind luxury investments and the next creative voices worth discovering.
12Getting your home ready to sell: the KnokKnok launch plan
Thinking about your next move? Start with the home you have. A little preparation, a clear story and a considered launch can give buyers more to connect with—and give you a more confident start.
13Why London flats are not selling—and what owners should do before another reduction
London flat buyers have not disappeared. They have become far less willing to inherit uncertainty. Before reducing the price again, sellers need to understand whether the real objection is value, affordability or the building itself.
August 2026
14The autumn market is waking up—but buyers have lost 9% of their firepower
Property searches are rising again, but higher mortgage rates have reduced purchasing power and increased the deposit required in London by roughly £35,500. September should bring more activity—not automatically better prices.
15September will not rescue an overpriced London property
September normally brings buyers back to London. It also brings more properties, more choice and more competition between sellers. A busier market can reward a strong launch—but it will not disguise the wrong price or revive a campaign that has already gone stale.
16London’s housing market has split in two
The economy is proving more resilient than expected, but that strength may keep mortgage rates higher. Meanwhile, London’s houses and flats are behaving like fundamentally different asset classes. For sellers, identifying which market they are actually in has become critical.
July 2026
17The market has not stopped. It has become selective.
Bank Rate is unchanged and inflation is lower, yet mortgages are edging up and summer activity has cooled. The useful story is not that London has stopped—it is that buyers have become far less forgiving.
London property, without the noise.
Mark Breffit’s view on the market and what it means for sellers and buyers.
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