The portals
Essential visibility for buyers who have chosen their location, budget and property type and are ready to compare.
Creative property marketing · London
Property made watchable.
Portals capture existing demand. Great marketing creates demand that did not exist before.The shift
How people discover things has changed.
People still visit property portals when they are actively searching. But the rest of their attention—the information they consume, the places they discover and the things they share—now lives across social channels.
A property should exist in both worlds. Portal exposure captures buyers already looking. Social-first film places the home in front of people who may be earlier in their journey, searching a neighbouring area, relocating from abroad or simply inspired enough to share it with the right person.
Beyond the still image
A picture shows the room. Film lets you feel the home.
Movement reveals how the spaces connect. Changing light gives a room atmosphere. A walk into the garden, a detail caught in passing or the rhythm of a street can make a property feel real before someone crosses the threshold.
They say a picture is worth a thousand words. Film can create an emotion.
That emotional response makes a home easier to remember, more compelling to share and more likely to earn the viewing that matters.
See it • Feel it • Share it • Remember it • See it • Feel it • Share it • Remember it •
Social reach
Film and storytelling reach enormous global audiences, earn attention outside the search window and make a home shareable.
Existing buyers+New audiences=The best of both worlds
Creative in the real world
Why we gave away flowers during Chelsea Flower Show.
During Chelsea Flower Show, we did something simple: gave away free flowers. No hard sell. No generic leaflet pushed through a door. Just a relevant gesture, in the right place, at the right cultural moment.
It created smiles, conversations, photographs and sharing. More importantly, it demonstrated the KnokKnok philosophy: marketing works when it earns attention and adds something to the environment around it.
People remember how a brand made them feel long after they forget another property advert.Explore our Chelsea guide ↗
Chelsea Flower Show · a KnokKnok street campaign
KnokKnok resultCaroline Terrace
Exchanged · £4.1m
KnokKnok resultWingford Road
Exchanged · £1.125m
Selected career instructionHolland Park
On the market · £36m
The campaign system
Creative reach, backed by estate agency.
This is not content instead of agency. It is better creative wrapped around accurate pricing, portal coverage, buyer qualification and experienced negotiation.
Position
The pricing, likely buyer and reason this home deserves attention.
Create
Film, photography and copy built around the property—not a reusable template.
Distribute
Portals, social platforms, direct networks and targeted sharing working together.
Convert
Founder-led qualification, viewings, feedback and negotiation from attention to exchange.
Your home is not content. It is the campaign.
Make more people care.
Talk directly to Mark about how KnokKnok would position, film and distribute your property.
Start a conversation ↗
London property · International attention
Your home.
A global audience.
Instagram views
KnokKnok / Mark Breffitin 30 days.
30-day snapshot · September 2026
Explore our audience
London, shared closer to home.
Our audience starts at home: London property, neighbourhood stories and the details that make a place worth knowing.
Attention opens the door.
We build the campaign around your home, then turn enquiries into conversations, qualified viewings and considered offers.
What could a campaign for your home look like? ↗Views reported by KnokKnok for Instagram alone. Views may include repeat viewing and are not a count of unique people or qualified buyers. Locations show audience presence, not regional proportions.
Discover the stories behind our audience in Property Tribes ↗.